The face of THE ART OF DETECTION was revealed to me, as in a dream… Actually, UPS brought it on Saturday in one of those brown envelopes that explode grey fuzz all over everything when you pull the tab.
I’ll post it here and on the web site when they finish “tweaking” it and sent me the jpeg file in a few weeks (my poor editor is off to Europe in the meantime, please include her in your prayers—yes I know the Frankfurt book fair is hardly on a par with New Orleans for disasters, but for a woman who doesn’t get a thrill out of travel…)
So now I know what the world will see next June. And although books judged by covers and all that, in truth, books inevitably are judged by their covers. An appealing cover makes a person want to hold it, just as a cute child makes people put their hands out to pat. And the more people pick up a book, the more people will end up carrying that book to the register and plunking down hard-earned cash for it.
THE ART OF DETECTION is, interestingly enough, not being sold as “A Kate Martinelli novel.” The Martinelli name doesn’t appear on the cover, nor is there a SFPD badge or a pair of handcuffs. It’s billed, in the lower right corner, as “A novel of suspense”, period.
And actually, it makes sense, particularly now that I study the cover art. There’s been a stretch of years since the events of NIGHT WORK, the past Martinelli story, and the world has changed enormously. It’s a series novel only in the sense that its characters have the same names and histories they had in the earlier books. Presenting it as, in effect, a stand-alone Martinelli may be in part a marketing ploy, but more than that, it reflects what the book is.
Which brings me to muse about the fluctuations of the publishing world when it comes to the series novel.
When I sold my first book, in 1992, I saw it as a novel, period, even though it dealt with cops and murders. Quite rightly, Ruth Cavin at St Martin’s Press categorized it as a mystery, and then asked me for more in the series. In the early Nineties, the series was all, and stand-alones worked mostly when they could be lumped as a series, such as Dick Francis’s horse books.
Within a few years, the limitations of the series began to appear. The dangers of repetition loom large, when the writer is locked into one set of characters and settings, and boredom threatens. There is also the problem of catching new readers, because even if the book is a satisfying independent read, most people seeing a shiny new hardback billed as “number ten in the Joe Bloggs P.I. series” are going to be a bit put off by the thought of nine nagging novels in the wings.
So by the end of the century, publishers were beginning to put the series novel in second place, concentrating on the stand-alone Big Book, to be sold with all the bells and whistles they could summon. Series novels were given smaller advances, less promotion, less attention generally. They still sold, and publishers still bought them, but the real interest was in the stand-alone.
But whether the reading public didn’t like them as much, or if that wave of interest happened to coincide with the Internet’s theft of hours from the free time of the general population, publishers found that merely being a stand-alone novel wasn’t enough to guarantee a book’s success. So yesterday when I went into my local bookstore, Jan the owner was telling me that he’d noticed how many series novels he’d seen in the current catalogue (sorry, not sure which house’s catalogue it was.) One book after another had its title followed by, “A Glassblowing PI novel” or “A Jack Russell Mystery” or…
So if I were a new writer, what would I do to capture the eye of an editor? Series or stand-alone?
Looking at what I do, I suppose my answer would be, in addition to “Just write what you love to write,” that if I were a new writer, I’d do both. In the past twelve years, I've written in two series, although because I get bored easily, the books don’t really follow in each other’s footsteps. The Martinellis, for example, each have central characters who reappear only tangentially in subsequent stories. The Russells move from place to place, with five inside England and three without, and again, characters of their own.
And of the stand-alones I have done, DARKER PLACE, FOLLY, and KEEPING WATCH, two are closely tied—not as closely as books in a series, but with overlaps. And in the future, other novels will develop other characters first seen in FOLLY—and even, I think, manage to tie in DARKER PLACE to the cycle.
When is a series not a series? When are stand-alones not stand-alones? And, when am I going to write a "stand-alone Russell"??